About Serena
We believe care is a profession
Serena started in Costa Rica in 2019 to connect families with care professionals through an app. Today we bring together technology, training and service management to support families, companies and institutions.
- 2019Started in Costa Rica
- 4kinds of care in the app
- 2026Sertify launches
Purpose
Serena cares for people and creates opportunities for those who give care.
Our message
Serena connects people who need care with people who make care their profession. We bring together technology, training and service management to support families, companies and institutions.
For people who need care
Families looking for the right person for their kids, an older adult in the family, their pet or home cleaning.
For people who give care
People who make care their profession, with training, a professional profile and access to opportunities.
For companies and institutions
Care and cleaning companies that want to run a tighter operation, and organizations looking for a care proposal designed around them.
Our story
From a care app to an ecosystem
Serena started by connecting families with child care professionals. Today it brings together care, training and technology.
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2019
Serena is born
Serena started in Costa Rica as an app to help families find child care professionals.
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2025–2026
A new app
We rebuilt the app: one app for families and professionals, with four categories—child care, older adults, pet care and home cleaning—and card payments.
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2026
Sertify launches
We launched Sertify, Serena's online training platform, for people who work in care and home cleaning.
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Today
A care ecosystem
The app, Sertify, software for care and cleaning companies that's in development, and care proposals for companies and institutions.
Serena today
An ecosystem that connects care, training and technology
Four parts that work together, each shown as it stands today.
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Available
The Serena app
Families and care professionals find each other in the app: child care, older adults, pet care and home cleaning.
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Available
Sertify
Serena's online training platform, with courses for people who give care. Its certificates are private: they don't replace INA credentials or professional licenses.
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In development
Software for businesses
For small care and cleaning companies: staff organization, service assignment, follow-up, communication and reporting.
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Tailored
Companies and institutions
Institutional care and employee care proposals, designed around what each organization needs.
Values
What guides us
Trust built on process
We explain what we ask for, what it means and what it doesn't. We'd rather show how it works than promise what no one can guarantee.
Care is a profession
Training, experience and reviews make the work of people who give care visible.
Warmth and closeness
Behind every service there's a family and a person who gives care. We treat both with respect and warmth.
Honesty about what we do
Every feature carries its status: available, in development or coming soon. We publish numbers only when we can back them up.
Opportunity for those who give care
For women and men who give care, with a special focus on women and mothers who want to build a career.
How we work
Clear processes, no absolute promises
No absolute promises
No check removes every risk. That's why we explain what we ask professionals for when they join, and recommend talking with the professional before the first visit.
Privacy first
We only ask for the information we need to get back to you. Our forms don't ask for health information or details about minors.
A platform that connects
Serena connects families with care professionals: each family reviews the profile, chats in the app and chooses.
Numbers with sources
Context figures always carry their source and year, and we never present them as our own results.
Serena is not an emergency service. In an emergency, call 9-1-1.
Questions
Frequently asked questions
Where does Serena operate?
In Costa Rica, where it started in 2019. Check availability in your area in the app, or write to us.
How are Serena and Sertify related?
Sertify is Serena's online training platform, and each keeps its own identity. In the Serena app, families and care professionals find each other; on Sertify, people who give care take online courses. Sertify includes assessments and private certificates, which don't replace INA (Costa Rica's National Training Institute) credentials or professional licenses.
How do I know whether a feature is available yet?
Every feature on this site carries its status: Available, In development or Coming soon. If you have a question about something specific, write to us.
How do I contact Serena about a partnership or for press?
Use the contact form and choose “Partnerships and impact” or “Press or something else.” We'll get back to you as soon as we can, through the channel you choose.
Contact
Let's talk. Tell us what you need.
Pick the topic of your message and we'll get back to you as soon as we can, through the channel you choose.