Software for care and cleaning companies
Shifts in a spreadsheet, updates in chats, reports in your head. We're building one place to run your operation.
A subscription platform for small care and cleaning companies that want to organize their staff and grow. It's in development: in the demo we'll show you where it stands today and listen to how your team works.
In developmentEvery feature on this page is in development.

What we want to solve
What eats up your time today, and how we're designing for it
We started from the everyday problems of running a care or cleaning company. For each one, here's what we're aiming for. None of these features are available yet, and each one shows its status.
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In development
Staff organization
Today
Each person's availability lives in notes, chats and the coordinator's memory.
What we're designing
One record of your team: who works, which days, and on what kind of service.
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In development
Service assignment
Today
Every new request means checking by hand who's free and who knows the job.
What we're designing
See your team's availability and assign each service to the right person from a single view.
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In development
Attendance tracking
Today
Confirming who showed up for each shift depends on scattered messages.
What we're designing
Keep an orderly attendance record for every shift.
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In development
Alerts and replacement management
Today
When someone can't make it, the phone chain starts.
What we're designing
Flag a shift as soon as it's uncovered and show who on your team is free to cover it.
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In development
Follow-up
Today
To know how a service is going, someone has to call or text.
What we're designing
The status of every service in one place: scheduled, covered or pending.
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In development
Communication
Today
Important updates get lost in personal group chats.
What we're designing
Messages with your team tied to each service, so nothing falls through the cracks.
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In development
Reports
Today
Putting together the monthly summary means hours in a spreadsheet.
What we're designing
Service and staffing indicators so you can decide with data.
Something missing from this list?
Tell us what takes the most effort today. The demo is a conversation, too.
Request a demo
Interactive illustration
Try covering an open shift
A. C. can't make it on Wednesday. Pick who takes the service and watch what changes on the board, in messages and in the weekly summary.
This week's shifts
Staff and assignment
| Team | Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|---|
| M. R. | Care | Care | Off | Care | Care |
| A. C. | Care | Cleaning | UncoveredOut | Care | Off |
| L. S. | Care | Off | OffCovering: Care | Care | Care |
| J. P. | Off | Cleaning | Cleaning | Cleaning | Off |
| D. V. | Cleaning | Care | OffCovering: Care | Off | Care |
Alerts and replacements
Uncovered shift
A. C. can't make it on Wednesday. Care service.
Free on Wednesday
- L. S.Has covered this service before
- D. V.Handles care services
On the platform, the coordinator would pick one of these people and the system would send them the details.
Replacement assigned
L. S. is covering Wednesday's care service.
Communication
From A. C.
Good morning. I won't be able to make Wednesday's service.
To L. S.
Hi L. S., you're on Wednesday's care service. The details are in the shift.
Sent
Reports
This week's services
One service uncovered
All services covered
This illustration explains the idea. It doesn't show the final product or real data.

Who it's for
For small companies that juggle people, schedules and homes
We're designing it for teams that run their operation today on spreadsheets, phone calls and group chats.
Small care companies
They coordinate professionals who support kids, older adults or pets in different homes.
Home cleaning companies
Every week they split services among their staff, across several homes and schedules.
Independent teams that grew
They started with a few people and now run more shifts than a group chat can handle.
Why Serena
We're building it from inside the care world
Serena didn't start as a software company. It started by connecting families with care professionals.
We know day-to-day care
Since 2019, Serena has connected families in Costa Rica with care professionals. Today its app covers child care, care for older adults, pet care and home cleaning.
Training with Sertify
Sertify, Serena's online training platform, offers programs such as Super Niñera and Super Housekeeper. Preparing staff is part of how we think about running a care operation.
A demo that's a conversation
We're building the platform and want to do it by listening to companies in the field. You tell us how you work; we show you where things stand.
Common questions
Before you request a demo
Is the software available yet?
Not yet. We're building the platform, and every feature on this page is marked “In development.” In the demo we'll show you where it stands and talk about what your team needs.
How much does it cost?
It will be a subscription platform, but we haven't published plans or prices yet. In the demo we'll talk through the options for a team your size.
What kind of company is it for?
Small care companies (child care, older adults or pets) and home cleaning companies that want to organize their staff and grow.
Is this the same as the Serena app?
No. The Serena app connects families with care professionals. This software is for care and cleaning companies to organize their own team.
What's the demo like?
It's a conversation with the Serena team: you tell us how you run your operation today, and we show you how far the platform has come. We'll get back to you as soon as we can, through the channel you choose, to set it up.
What should I include in the form?
Just your contact details and a few general facts about your company, like the services you offer and your team size. For privacy, please don't include health details or information about the people your team supports.
Demo
Request a demo
Tell us how your team works. We'll get back to you as soon as we can, through the channel you choose, and show you where the platform stands today.
What happens next
You tell us about your operation
The services you offer, your team size and what takes the most effort today.
We set up a conversation
We'll reach out to find a time.
We show you where it stands
We'll walk through what's in development and what would make sense for your team.
Looking for something else?